Glenn Butcher
2nd January 2003, 11:48 PM
Mazda Goes Hollywood at 2003 Greater Los Angeles Auto Show
- City of Angels Plays Host to Movie Stars and Zoom Zoom -
LOS ANGELES, Jan. 2 /PRNewswire/ -- Mazda will add a dash of Hollywood star power to a special vehicle unveiling at the Greater Los Angeles Auto Show as the automaker rings in the New Year in style. Flash bulbs will pop with the debut of the Mazda RX-8 X-Men Car featured in Twentieth Century Fox Studios' upcoming release of X2, the next X-Men movie. Mazda's press conference
begins at 1:45 p.m. on January 3 in the West Hall.
Based on the soon-to-be-introduced rotary-powered 2004 Mazda RX-8 sports car, the RX-8 X-Men Car makes its on-screen appearance this spring when X2 premieres on May 2. The film is due to hit theaters just weeks before the RX-8 is scheduled to arrive in Mazda showrooms across the country.
"With style and a powerful stance, the RX-8 is a sports car like no other, and we think it will create as much excitement as this new film," said Kristen Simmons, vice president of marketing for Mazda North American Operations. "It's an ideal fit for the next X-Men film, a movie filled with characters that have the same dominant presence as this sports car."
In addition to the debut of the RX-8 X-Men Car, Mazda also will be displaying its entire line of 2003 products, including the all-new MAZDA6 sedan as well as the limited-production MAZDASPEED Protege, until the close of the show on
January 12.
Mazda North American Operations (MNAO) is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.
SOURCE Mazda North American Operations
CO: Mazda North American Operations
ST: California
SU: TDS PDT MAV
http://www.prnewswire.com
01/02/2003 12:50 EST
- City of Angels Plays Host to Movie Stars and Zoom Zoom -
LOS ANGELES, Jan. 2 /PRNewswire/ -- Mazda will add a dash of Hollywood star power to a special vehicle unveiling at the Greater Los Angeles Auto Show as the automaker rings in the New Year in style. Flash bulbs will pop with the debut of the Mazda RX-8 X-Men Car featured in Twentieth Century Fox Studios' upcoming release of X2, the next X-Men movie. Mazda's press conference
begins at 1:45 p.m. on January 3 in the West Hall.
Based on the soon-to-be-introduced rotary-powered 2004 Mazda RX-8 sports car, the RX-8 X-Men Car makes its on-screen appearance this spring when X2 premieres on May 2. The film is due to hit theaters just weeks before the RX-8 is scheduled to arrive in Mazda showrooms across the country.
"With style and a powerful stance, the RX-8 is a sports car like no other, and we think it will create as much excitement as this new film," said Kristen Simmons, vice president of marketing for Mazda North American Operations. "It's an ideal fit for the next X-Men film, a movie filled with characters that have the same dominant presence as this sports car."
In addition to the debut of the RX-8 X-Men Car, Mazda also will be displaying its entire line of 2003 products, including the all-new MAZDA6 sedan as well as the limited-production MAZDASPEED Protege, until the close of the show on
January 12.
Mazda North American Operations (MNAO) is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.
SOURCE Mazda North American Operations
CO: Mazda North American Operations
ST: California
SU: TDS PDT MAV
http://www.prnewswire.com
01/02/2003 12:50 EST